The Magic Box is the pulsating heart of the State Grid Pavilion: Technical impulses are emitted from there, which enclose the entire building complex with power-charged grid lines. The visitors of the Magic Box are immersed in a spatial installation that becomes an emotionally charged experience. A tight grid of LEDs on the inner walls of the 15 meters high cube allows a room to be contrived by light effects, enclosing visitors on six sides. In striking images, the film conveys the company’s responsibilities and visions: the responsible supply of a solid national grid, that leads to improvements in living conditions in cities.

Conception and Project Management of the Magic Box and the Pavilion Facade

ATELIER BRÜCKNER

Media Planning with

medienprojekt p2

Spatial Media Design of the Magic Box with

TAMSCHICK MEDIA+SPACE in cooperation with m box

Sound Composition with

Idee und Klang

Architecture

CCDI, Shanghai

Photography

Roland Halbe