Within the context of an overall renovation of the BMW corporate headquarters, the look of the BMW museum is also being re-defined. The existing architectural form of the famous “Bowl” remains while the adjoining building elements are integrated for the museum’s utilization. The new concept is based on theme-specific spaces made accessible via ramps as a symbol for mobility and movement. These ramps connect the locations of the exhibition and experiences. The idea of the original museum architecture – streets and places in urban space - finds its continuation in the form of an urban spatial experience of streets and buildings. The multi-media enhanced exhibition architecture creates an impressive framework for the exhibits.

General Planning in cooperation with project team BMW Museum, Architecture, Exhibition Design, Scenography

ATELIER BRÜCKNER

Structural Design with

Schlaich Bergermann und Partner

Lighting Concept with

DELUX AG, Rolf Derrer

Spatial Media Design, Interactive Installations

ART+COM

Graphic Design, Visual Identity

integral ruedi baur

Visual Symphony

TAMSCHICK MEDIA+SPACE

Photography

Marcus Meyer, Marcus Buck (external view)