Ready to Race: The 'World of KTM' is going to be built in Mattighofen – the brand environment of the world-famous sports motorcycles. A sleek racing track leans into the new ellipsoid building. It guides visitors along innovations, history and products, as well as introducing the people behind the brand. The main subject focuses on the theme of the racing spirit, from which the form and material vocabulary of the exhibition is derived. Along the topics of ’sportiness', 'competition', 'quality' and 'racing’, the visitor can experience the meaning of the "orange" pole position.

Exhibition Design, Scenography, Graphic Design

ATELIER BRÜCKNER

Light Planning with

Belzner Holmes

Media Planning with

medienprojekt p2

Film Production with

TAMSCHICK MEDIA+SPACE

Media Production with

17K

Architecture

Hofbauer Liebmann Wimmesberger Architekten and X ARCHITEKTEN

Photography

Daniel Stauch (2-10) | Josephine Voß, Oschatz Visuelle Medien (1)