At IFA 2007 the motto "Living in High Definition" is translated into a three-dimensional stage. The heart of the presentation is a 10-metre wide and 5-metre high display from 23 Viera screens, which becomes the pulse of the exhibition. From this largest ever realized full high definition mass display visual impulses are spread out to the surrounding walls. The visitor dives into a media world that provides different moods in rhythmical sequences, gliding like a swimmer through the product worlds.

Fair-stand Design and Concept

ATELIER BRÜCKNER

Film and Media Planning with

TAMSCHICK MEDIA+SPACE

Graphic Design with

attraktive grautöne

Photography

Markus Mahle