Product Diversity & Company History: The Vorwerk BrandSpace assembles versatile innovations and highlights the multifaceted brand that the company from Wuppertal stands for. Eight product islands of different sizes are dedicated to the Vorwerk brands. In terms of their layout, these islands are modelled on the company's logo. Ceiling-high lengths of fabric demarcate the product islands from their surroundings. Depending on the light situation, the fabrics are either semi-transparent or become a projection surface. Films that are then shown on them connect the different product worlds, a family of four demonstrates the use of Vorwerk products in everyday life while moving from island to island. In this way, the interplay of the brands in respect of all their facets and features is made clear to the visitor.

General Planning, Exhibition Design, Scenography

ATELIER BRÜCKNER

Light Planning with

LDE Belzner Holmes

Media Planning with

medienprojekt p2

Media Production with

2av

Film Production with

EMENES

Photography

Daniel Stauch